MARKETING IS THE KEY TO SUCCESS
The Importance of Marketing
Marketing will be the life blood of your book - and the key to your book's success. Your efforts on marketing will not only be the vehicle to generate proceeds for future projects, but also can help promote your organization and build a foundation for the future. The marketing process can increase your membership, develop your photo archives, and generate more visibility for your organization. Therefore, it is wise to consider a broad array of strategies in which to undertake this effort, including selling leatherbound editions, holding photo contests, auctioning off cover paintings, and other creative promotions.

Advance Planning is Crucial
Advance planning and coordination go a long way toward ensuring a successful prepublication campaign. Donning provides the following direction to assist with developing and implementing a marketing plan:

• A marketing guide with successful strategies and sample marketing ideas.
• Camera-ready artwork for items such as brochures, posters, advertisements, and other printed items.
• A marketing campaign tailored to the specific needs and resources of your community.
• Ongoing counsel in planning and directing a marketing campaign.

Insight from our marketing experiences with other projects.

Pass the Word
The beneficiary is the key link in the marketing effort. Marketing assistance provided by the beneficiary may include:

• Generating publicity about the book, author, and the sponsor through press releases.
• Sending prepublication brochures to its membership.
• Displaying posters and flyers in the community.
• Serving as a distribution outlet for the book.
• Organizing special events, such as autographing parties.