DONNING PHOTOGRAPH AND IMAGE GUIDELINES
Reproducing photographs for your pictorial history book does not have to be a mystery. Here are some time-saving tips on how to make your photographs and reproductions picture perfect.

Picture Selection and Size
Please do not send original, one-of-a-kind photos. If only one copy exists, have a copy photograph made rather than risk having the original lost or damaged in transport. You should not use paper clips with photos. Paper clips scratch the printed surface and distort the shape of the photo, or they may rust and permanently stain the photo.

Black-and-white photograph submission should be 4˝ by 6˝ or 5˝ by 7˝ glossy. If a few pictures come in 3˝ by 5˝, we can work with them, but they can be enlarged only a little. For a photo that is to be enlarged to a full-page or two-page spread, we should have an 8˝ by 10˝. When photographing old black-and-white photos that have faded or turned brown, use black-and-white film and print on black-and-white paper—never use color film or paper to copy these or any other items that were black-and-white originally. Old newspaper clippings and line-art items, and any line art that may have been printed in brown ink or any other color ink, should be photographed using black-and-white film and paper, never color. Color photographs can be submitted in the form of prints, transparencies, or slides. Please, do not submit color Xeroxes or color negatives. The negatives can easily be made into glossy prints at your local photo developer. Color photos must not be mounted on card stock; they must be flexible.

Submission of Photos on Disks
Scanned photos may be sent in but they have a major disadvantage. They must be scanned as large as they might appear in the book. For example, if you want a photo to cover an entire page (8-1/2˝ x 11˝), a 3˝ by 5˝ photo should be scanned at 275 percent. We can enlarge your scans to a maximum of 110 percent. Use Adobe®Photoshop to make sure your scans are set for a 150-line screen at 300 DPI (dots per inch). Black-and-white as well as color images must be saved as quality TIFFs. They should be sent to us on CD or Iomega Zip disks with at least 20 megabytes of space unused. See page 9 for an example on how to manage your files on your disk. If the photos have been assigned to several chapters, divide them on the disks in complete chapter groupings, that is, all scans for Chapter 1 and 2 on one disk—not scans for Chapter 2 on several disks. A complete directory of the disk’s contents should accompany all images sent to us. This will enable you to inventory and ensure that the designers receive a complete set of scans. Labeled, laser-print proofs of each image should also be provided. Since all of our equipment is Macintosh, submitting a sample disk for compatibility is highly recommended. If you need further explanation of how to go about this procedure, please call Donning. Our graphic designers will be glad to assist you.

Quality
If possible, do not send one-of-a-kind photographs. There is always a risk that photographs will be lost or damaged in transport. It is best to send us second-generation photographs rather than third- or fourth-generation. A second-generation photograph is the first copy of the original. It is important that we receive second-generation photographs, because with each reproduction the quality lessens. Avoid using newspaper photographs or printed photographs. They already have a halftone pattern (or screen) and run the risk of producing moiré patterns. A moiré pattern is an undesirable striped or checkered pattern left on the photograph once it has been rescreened.

Copying
When we speak of having photographs copied, we’re not referring to a Xerox copy–whether black and white or color. You should take them to an experienced photographer to have them copied or rephotographed. Make sure they are copied flat and do not use color film when copying black-and-white photographs. For black-and-white photos, use black-and-white film and develop them on black-and-white paper.

Cropping
We prefer uncropped photographs. If there is a person or object that should be cropped out of a photograph, you may use self-sticking note paper on the back of the photograph to indicate who/what is to be cropped out. You also can make a Xerox copy of the photo and mark crop lines on the copy. Absolutely do not
crop photos with scissors. When sizing photos, we must allow overlap space around all the edges. If the photo is cut close to a person’s head or feet or a building top, the head and feet or the building top will be slightly cut off when the photo is reproduced in the book.

Dust Jacket
A color photograph on the dust jacket has more impact than a black-and-white photograph. It should be a color photo with real punch to it—very bright, clear, and colorful. The dust jacket sells the book. If you are unable to find an excellent photo, talk with your editor about having our designer select a vintage black-and-white photo from the book to hand color for the dust jacket front.